Branding for Nonprofits
What is branding?
Why is it important?
Who even cares?
Your brand is how the outside world views your organization. It’s more than your logo and color choices, it’s what people say about you and how you represent yourself in the community.
Branding Basics
Diving Deeper into your Brand
Additional considerations for your brand:
How do your customers describe your service / product?
– send out a survey
– poll a variety of supporters (long timers + new customers)
What is the initial impression that your brand gives to new / potential customers?
– create a focus group of people who know nothing about your brand to give feedback
What do your customers say about you?
– send surveys over email, ask for feedback on social media
What do your competitors say about you?
– ask someone in your industry if they would be willing to give honest feedback
These are all topics to ponder, journal on and chat with your team about over lunch. Questions? Email me: jennifer@jennifervogler.com